Free newspaper Metro today launches its New York edition. The Swedish paper is already distributed in Philadelphia and Boston. With the added NY circulation of 300,000 copies, Metro becomes the 7th largest daily paper in the US with a total circulation of 620,000 copies. All in all, Metro has an estimated 13 million readers in 30 cities in 16 countries. Not bad for a paper that started in 1995 with distribution in the Stockholm subway.
Mercedes, H&M;, Sony Ericsson and Donna Karan are some of the advertisers in the first issue.