Inc. 500 companies are using social media

Eric Mattson and Nora Barnes of the University of Massachusetts Dartmouth’s Center for Marketing Research have published an interesting research project about the adoption and usage of social media by the Inc. 500, “an elite group of fast-growing private companies” in the US. In the report “The Hype is Real: Social Media Invades the Inc. 500”, 121 companies responded to questions about six social media (blogging, podcasting, online video, social networking, wikis) and as many as 26% of respondents said that social media is “very important” to their business and marketing strategy.

42% of respondents claimed to be “very familiar” with social networking, followed by message/bulletin boards (38%), blogging (36%), online video (31%), podcasting (30%) and wikis (16%).


The percentage of companies that use social media is quite high in my opinion and I am certain that Swedish companies are far behind in the adoption of social media.



According to a recent calculation, only 8% of Fortune 500 companies are blogging, while 19% of the respondents in this survey use blogs.

Another comparison can be made with this survey of 805 mainly UK based companies (including agencies) performed by e-consultancy:

* 42% are planning to apply user-generated content (UGC) to their websites in the next 12 months; 23% are using it already.

* 35% are planning to use corporate blogs in the next 12 months; 17% are using them already.

* 33% are planning to use podcasting in the next 12 months; 18% using it already.

* 35% are planning to use videocasting in the next 12 month; 17% using it already.

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Bits and bobs about PR and social media

Today I’m throwing you a smorgasbord of things to dig deeper into. Here goes:

Stathydro? Norskoil? Noroil?
In Norway there is a heated debate about the name of the new oil and gas giant that is the result of the mega merger between Norsk Hydro and Statoil. Branding experts claim that it will cost between 2.7 and 3.6 billion kroner to change name and that the brand Statoil is worth between 2.5 and 5 billion kroner.

Tech blogs in, conservative blogs out
Bloggers Blog compare the top 10 blogs at Technorati on Jan 1, 2006 and Jan 1. 2007. Via Kristine Lowe.

Busting myths about social media
PR agency Ketchum and the University of Southern California’s Annenberg Strategic Public Relations Center have produced a report called “Media Myths & Realities, 2006 Media Usage Survey”. Among other things the survey deflates five myths about social media:
-Blogs dominate.
-Social networking sites are just for kids.
-Young adults don’t read the newspaper.
-Word of mouth cannot be managed.
-The company Web site is the best way to communicate.

Big ad, big love
The business man who paid 11,000 kronor (1,600 USD) for a large personal ad in Borås Tidning, has got replies from women from all over Sweden. Question is if any of them want to move to Borås… (More here in English).

Top 100 web 2.0 sites
Web 2.0 Magazine lists the top 100 web 2.0 sites in categories such as Video (#1 is YouTube), Music (, Chat (Meebo), Images & Photos (Flickr), Blogs (Blogger), Bookmarking (Digg), VOIP (Jajah) and a few others.

New free Swedish daily
Xtra Helsingborg is the name of Helsingborgs Dablad’s free daily. It will become the second freesheet in the city when distribution starts in about a month. Metro is already present. Circulation: Monday-Friday, 20,000 copies. Via Researcher.

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Yahoo to launch social media brand hubs

Yahoo is making a serious attempt to embrace the social media space by bringing together its web 2.0 assets like Flickr into social media brand hubs, or “brand universes”. Yahoo is partnering with “passion brands” to create “dedicated areas on Yahoo for fans of a movie or product to congregate, share and connect with each other”. The first example is a site for Nintendo Wii which attracted some 250,00 visitors during the first 24 hours of operation.

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