Facebook, MySpace and Gmail – the new axis of evil?

In a column in Dagens Nyheter yesterday, Hanne Kjöller writes about her worries regarding integrity online, a hot topic these days when we spend so much time on the web. And I agree, we should devote more time and effort to discuss who can do what with the digital traces of our online activities. Pär Ström is the guiding star in this debate.

Kjöller chooses Facebook, MySpace and Gmail as her “axis of evil” and suggests that consumers should consider to boycott these services because we can’t control how our personal information is used. And obviously we need to be careful what kind of information we share online. Kjöller writes “Too old? Probably. I don’t see the point with the website Facebook. But there are others who do. Business men and American terrorist hunters for example.”

By the way, isn’t that a strange phenomenon? Leading journalists that write negative articles about new media technologies that they don’t understand, but understand well enough to bash on a prime location in the paper. I suggest that you either get a better understanding of the technology/service/website first, or refrain from writing about it all together.

Anyway, I think that the age factor might, unintentionally, be where she hits the nail. According to a study by Pew Internet “two-thirds of teens with profiles on blogs or social-networking sites have restricted access to their profiles in some fashion, such as by requiring passwords or making them available only to friends on an approved list.” In other words, young people who are savvy online networkers are aware of the risks with being too open and act accordingly. Not that I’m entirely conviced that it’s enough to protect their integrity, but still.

Kjöller continues to discuss integrity issues and says that she doesn’t like that “the information on Facebook is used for commercial purposes”. Well, we probably need to accept that companies use information about their members to tailor marketing efforts, I’m sure that Dagens Nyheter does too. About a month ago, Resumé claimed that DN bought a community system from a company called Josh, with the purpose of building a community of their own. I don’t think that the paper will do that with any other purpose than a commercial one.

Either way, integrity issues are important and I welcome Kjöller’s suggestion about a Minister for Integrity, or some other political solution that helps protect us from “Big Brother”. But I don’t think the solution is to stay clear of all these services, but take the positive sides and deal with the negative. Just look at the number of Facebook users who signed up for Anton Abele’s group against violence, currently more than 52,000.

Note: I should probably reveal, before someone asks, that I am a frequent Facebook user, rarely visit my MySpace page, and I don’t have a Gmail account (don’t feel that I need one).

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Swedish media connect with Facebook

Both Expressen and Helsingborgs Dagblad have added Facebook functionality to their websites, writes Medievärlden. Users can now easily add content from the two papers to their Facebook profiles.

Update: Sydsvenskan too, says Pelle.

Update 2: And Nerikes Allehanda. Thanks Nicclas.

Update 3 (Oct 29): And Eskilstuna-Kuriren and Norrköpings Tidningar.

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Swedish Minister fakes online chat

Maud Olofsson, the Swedish Minister for Enterprise and Energy, was scheduled to chat with readers at Aftonbladet.se yesterday. The problem was that she was in an interview with the local daily Västerbottens-Kuriren at that time. So instead of calling the thing off, her press secretary Lisa Wärn chatted in Olofsson’s name without revealing that readers weren’t atually chatting with the Minister.

When Resumé asks Wärn about how clever it was to let Maud Olofsson sit with another reporter during the “fake chat”, she replied:
– That was the mistake.

But it wasn’t the risk of being caught that was the mistake, of course, but instead the decision to decive the readers with a ghost writer.

Update: The entire chat is still up on aftonbladet.se, and knowing that “Maud” is not Maud, makes reading it extremely funny. Via Sydsvenskan and Vassa Eggen.

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9 tips on how to engage website users

Steve Outing, formerly at Poynter Institute for Media Studies and now founder of the Enthusiast Group, has posted a white paper titled “Talk, Why Don’t You” about increasing online user engagement.

In the paper there are 9 tips on how to get your website users to be more engaged and participative.

Tip No. 1: Support and encourage user comments
Tip No. 2: Use alerts to keep comment threads going
Tip No. 3: Get your key people involved in comment threads
Tip No. 4: Have a human leader — preferably a celebrity
Tip No. 5: Develop a user points system
Tip No. 6: Cultivate and promote volunteer site editors or moderators
Tip No. 7: Everybody loves contests
Tip No. 8: Showcase the best from your users
Tip No. 9: Produce a newsletter featuring the best from users

Several of the tips above are based on the wise view that one should not just take users’ content on a social media-based website and not give anything back, in some form.

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Listed Swedish companies slow to adopt social media

I’ve had the feeling for quite some time that Swedish companies are extremely slow to adopt social media in corporate communications compared to companies in other countries. Today, Dagens Industri reports (not online) that the PR agency Hallvarsson & Halvarsson has compared listed European companies’ investor relations services online. The conclusion is that no Swedish companies are ranked on the top ten list , the first one to appear is Atlas Copco at #11.

Swedish companies have still not started to use new technologies such as corporate blogs, RSS or audio/video services to inform investors or media, is the conclusion in the article.