Dagens Nyheter agrees with me

Dagens Nyheter, 19 Oct, 2005, about how even their own journalists promote the iPod and forget that other brands (like Creative) pioneered mp3-players with hard drives.

“iPod är den första tekniska apparat som gör det möjligt att bära med sig en del av sitt kulturarv. Ett extra minne till hjärnan som kan fyllas med det som präglat och format ens identitet”, hette det till exempel i DN i augusti i år. Skribenten tycks glömt till exempel de Nomadmodeller som Creative tillverkade före iPodens födelse.

Exactly my point, on 3 Oct, 2005.

Bonus link: Slate on the iPod press cult.

RSS usage: News more popular than blogs

Yahoo! have published a white paper called “RSS—Crossing into the Mainstream” (pdf). Among other things it shows that only 4% of internet users knowlingly have used RSS feeds but that “27% of Internet users consume RSS syndicated content on personalized start pages (e.g., My Yahoo!, My MSN) without knowing that RSS is the enabling technology“.

Other interesting conclusions:

– On average, “Aware RSS Users” subscribe to 6.6 feeds and claim to spend an average of 4.1 hours per week reading the feeds that they receive.

– Mainstream media rather than niche content accounts for the majority of RSS use.

10 media trends to watch

PR Week offers lazy PR pros a heads-up on what ten media trends to watch in the near future.

1. Portability of video content
2. Blogs
3. The rise of celebrity weeklies
4. Media transparency
5. The growth of Hispanic media
6. Business woes for newspapers
7. Digitalization of print media
8. Media consolidation
9. Source agnostic/disintermediation
10. Refining media measurement

Full explanation here.