Category: Other

Aftonbladet today launched an initiative where all the input from readers will be collected in one main page, Läsarbladet (“Readers’ paper”). Aftonbladet also launched a co-operation with [Edited] one of the larger Swedish blog portals Bloggportalen.se that contains links to and presentations of 3,500 Swedish blogs.

Kalle Jungkvist, editor-in-chief of aftonbladet.se uses the D-word, not very common in Swedish media – dialogue.

– […]previously journalists have been a megaphone to the public. I believe that in the future journalism will shift towards more of a dialogue with readers.

On Läsarbladet readers will be able to discuss and influence the content by writing articles, vote and participate. Readers will get to vote on what stories a Readers’ Reporter will write.

Technorati tags: Aftonbladet, citizen journalism, media, journalism, blogs.

Update 3: Journalist Mustafa Can published an article this morning in Dagens Nyheter about an exclusive mailing list called “Elit” (Elite). A number of journalists are members of the list and one DN journalist has been suspended for having revealed the upcoming article for the list members, although she says it is not true.

Here is the original article (all articles below in Swedish).
Übermobbning på nätet

Interesting to see that DN also points to Knuff.se for blogs that comment on the topic.
http://knuff.se/q/elit/

Aftonbladet:
New 23 Feb: 93 kändisar på hemliga mejllistan
Kändisarnas hemliga skvallermejl avslöjade
Fanns på lista – fick sparken från DN

Dagen:
New 23 Feb: I marginalen

Dagens Media:
Neos chefredaktör om Söderqvists angrepp på Hanne Kjöller på Elit

Dagens Nyheter:
New 23 Feb: Elitlistan korrumperar
New 23 Feb: De virtuella frimurarna
New: “Skilj på offentligt och privat”
DN-skribent avstängd efter listkommentar
“Deltagande handlar om att känna sig utvald”
Mejlstorm efter DN:s artikel
SvD-journalist kritiserar DN

Expressen:
New 23 Feb: Min elit
New 23 Feb: Cecilia Hagen: Får jag vara med och mobba?
Mustafa Can tvångs-rekryterad till listan
Mustafa Can hotad efter avslöjandet
Kändisklubb avslöjar stjärnornas sexliv
Martin Timell: “Det är kriminellt”
“Vad är det för olämpligt att vara med i ett samtal”
Reporter fick sparken av DN:s kulturchef
Stig-Björn Ljunggren: “Det är som en middagsbjudning”
Utdrag ur mejllistan
Vi i “hemliga klubben” gör rätt som skrattar åt DN

Journalisten:
Flera journalister på Bards lista

Metro:
New 23 Feb: Bards Elitlista har utlöst moralpanik

Resumé:
Jan Wifstrand: “Ovanligt med granskning av mediefolket”
DN sparkar Elitmedlem
DN:s Mustafa Can hotad i natt
Bard tvångsrekryterar Wifstrand
PO om Elit: “Fruktansvärt pinsamt”
Dagens Medias krönikör medlem i Elit
DN:s kulturchef: “Alexander Bard är en sektmästare”
Men hallå…

Svenska Dagbladet:
New 23 Feb: Skvaller i mejl vållar debatt
New: Punschskvaller i frimurarlogen

Östersunds-Posten:
New 23 Feb: Nätverket i den unkna källarvåningen

Suburbia lists the blogs on Swedish media monitoring company Observer’s revised list (pdf) of blogs they track. There are some surprises on the list: PR agency JKL, PJ Anders Linder of Swedish daily Svenska Dagbladet and Sven Otto Littorin of the Moderate Party are all taken off the list. To be included a blog is supposed to be able to influence traditional media and/or public opinion. Media Culpa is still on the list though.

Farm trade publication (is that a proper label?) ATL went on a search for Sweden’s blogging farmers and after several weeks they had found – none!

Läs mer om mjölk+hälsa här.

Edelman PR has hired the master of the PR blogosphere, Steve Rubel. His blog Micro Persuasion is one of the most linked-to blogs on the planet and I coined him the most influential PR blogger already back in May 2004.

A big congrats to Steve who will continue to blog on Micro Persuasion for Edelman.

I have been praising Swedish daily Norra Västerbotten before for their way of initiating a dialogue with readers via a (proper) blog. They have also invited readers to blog on the web site. Today I read that the blog of editor-in-chief, Sofia Olsson Olsén, has 640 subscribers. That may not sound a lot, it’s just above 2 per cent of the paper’s total circulation of 29,400, but I think it is quite impressive. Not many Swedish blogs can compete with 640 subscribers. Well done.