PR blunder of the week

Few things are so instructive as reading about people in your own profession that screw up. And pitching bloggers is an art form few are able to master. Like in this example, in natural irritable Gawker style.

“How Not to Send Things to Gawker Stalker”

On my home turf, this would probably have to be named PR blunder of the week. Peter Eriksson, spokesperson for the Swedish Green Party, lashed out at Leif Johansson, the CEO of Volvo, for its decision not to continue to produce bi-fuel cars. Problem was that Johansson is CEO of AB Volvo, not Volvo Cars which was sold to Ford in 1999. Ouch.

– It would be nice if politicians on this level could tell one company from another. After all, AB Volvo is Sweden’s largest company, a press contact at Volvo commented.

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Wikipedia a trusted source for Swedish media

At 2 PM today, Fredrik Reinfeldt was elected new Prime Minister of Sweden. When Aftonbladet reports about his career to date, they go to Wikipedia to find background information. This practice has become more common the last year or so. Göteborgs-Posten did it earlier this week and SVT did it a week ago. In spite of the recent critisism against the accuracy of Wikipedia, more and more journalists rely on it as a trustworthy source. And no wonder, Wikipedia did well in an accuracy test against the Encyclopedia Britannica last year.

Here is a chart that reveals the number of articles in which Wikipedia has been mentioned in Swedish online media 2004-2006. Source: Retriever.

wikipedia

Footnote: the graph above of course also includes articles about Wikipedia as such.

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Dagens Media publishes rumours

I’m fascinated by the fact that communications weekly Dagens Media has started to publish rumours. Isn’t that what bloggers are for? Before this article about a new Managing Director for Edelman UFO in Sweden, the paper states that the information is not verified (Obekräftad info). So much for the editorial process…

And how long should a rumour be allowed to be up on the website before it is confirmed? The bitter rival Resumé publishes all the facts in the story a few hours later, but Dagens Media has still not updated yesterday’s article.

Anyway, congratulations to my former colleague Marianne Bäärnhielm to a new job, and congrats to Edelman UFO for a great recruitment.

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