Category: Statistics

Bloggers Influence Women to Purchase Beauty Products

BlogHer Inc. and DeVries Public Relations have conducted a survey which shows that bloggers are very influential resources for women who purchase beauty and personal care products. On the question “which resource is most helpful to provide beauty product advice and recommendations”, the most common response was “familiar blogger”, 61%, followed by “store website”, 46% and “social network”, 33%.

Half of the respondents say they even purchased a cosmetics product based on a recommendation from a blogger who write about topics other than beauty. Blogs are also 2.5 times more likely to drive beauty product purchases than magazines, according to the survey.

See the full presentation below. Respondents in the survey were 1,074 women, out of which 76.4% read and write blogs.

Blog her devries_surveyfinal, ec

View more presentations from BlogHer.

For similar statistics on blogger influence, please see my Swedish annual blog survey, BlogSweden 5 below.

BlogSweden 5

View more presentations from kullin.

Update: BlogHer moved the presentation, but the new version has been added here.

Curators and Conversationalists – a study of 350 Swedish corporate Twitter accounts

Twitter is one of the most popular and fastest growing social media services. As more and more people share information in real-time on Twitter, the more important it becomes for businesses to have a presence on Twitter. According to research, it is more common among Fortune Global 100 Companies to use Twitter than Facebook, YouTube and corporate blogs. Now that more and more Swedish businesses start to tweet, it gets interesting to study how they use Twitter. For that reason, I have compiled a list of more than 350 Swedish corporate Twitter accounts and studied the most popular ones.

Summary
An analysis of 350 Swedish corporate Twitter accounts reveal the average number of:

  • followers: 1,240
  • following: 480
  • tweets: 710

First registered account: Fleecelabs (@fleecelabs) which was registered on Jan 29, 2007.

Account with most followers: H&M (@hm) – 82,100

Account that follows most other accounts: Spotify (@spotify) – 16,500

Account with highest Klout score (influence): SJ (@SJ_AB) – 65

Account with most tweets: Ving/sistaminutenARN: (@sistaminutenARN) – 24,300

Account with highest followers/following ratio: H&M (@hm): 1,400 times more followers than following back.

60 accounts have more than 1,000 followers.

The ten most popular accounts, in terms of number of followers are:

  1. H&M (@hm) – 82,100
  2. Spotify (@spotify) – 72,000
  3. Stardoll (@stardoll) – 51,100
  4. Adland (@adland) – 21,400
  5. Acne Online (@acneonline) – 14,600
  6. Ericsson Labs/Tor Bjorn Minde (@ericssonlabs) – 10,800
  7. Ericsson Press (@ericssonpress) – 6,100
  8. SJ (SJ_AB) – 5,900
  9. Sony Ericsson DW (@sonyericssondev) – 5,900
  10. Propellerhead (@propellerheadsw) – 5,700

For a full list of live data with Swedish companies on Twitter, go here: http://twitterlists.toolboxr.com/swedish-companies/ . The list currently has 391 Twitter accounts. Also see the Social Media Wiki: http://socialmedia.wikidot.com/twitter-se

Read the report:

Swedish businesses on Twitter

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Social media behind decrease in Christmas text messages

The last few years it has become quite common to send greetings to friends and family on Christmas Eve via text messages, SMS. But this year telecom operators in Sweden, Norway and Denmark report a significant decrease in the number of messages. In Sweden, the four operators Tre (3), Tele 2, Telia and Telenor distributed a total of 72.5 million text messages on Christmas Eve, down from 76.5 million in 2009. In Norway, Telenor report a decrease with 5 million text messages compared to 2008, this year Norwegian customers sent 17.1 million SMS. The same pattern can be found in Denmark, where Telia report a decrease by 1 million SMS.

The operators claim that the reason behind the lower volumes is an increased use of Facebook and other social media. The conclusion is supported by the fact that data traffic has increased during this Christmas compared to previous years, most likely because customers are taking photos and uploading them to Facebook and other social networks, where they share it with friends.

Swedish band jj among the most blogged artists this week

The Swedish band jj are the second most blogged artists this week, according to The Hype Machine, which tracks artists on more than 1,000 music blogs. Sweden’s Robyn is moving up two spots to #4.

Most blogged artists on November 21 at 10 am GMT:

  1. Girl Talk (no change)
  2. jj (no change)
  3. Bikini (+3)
  4. Robyn (+2)
  5. Gorillaz (re-entry)
  6. Chromeo (re-entry)
  7. Patrick Wolf (new)
  8. The Morning Benders (re-entry)
  9. Jay Electronica (new)
  10. Jay-Z (new)

Listen to jj’s new single Let Them on The Hype Machine.

Source: The Independent.

The blogosphere is alive and kicking

Although my blog survey BlogSweden 5 indicated that bloggers are spending a little less time now on their blogs than last year, other statistics show that more people in Sweden write and read blogs. This weekend I attended the World Blogging Forum in Vienna and met bloggers from a number of different countries. One conclusion from all the discussions with other bloggers is that the Swedish blogosphere is quite different, with its heavy dominance by younger women and fashion blogs.

I wrote a guest post about the Swedish blogosphere on the World Blogging Forum site.