Bloggers Influence Women to Purchase Beauty Products

BlogHer Inc. and DeVries Public Relations have conducted a survey which shows that bloggers are very influential resources for women who purchase beauty and personal care products. On the question “which resource is most helpful to provide beauty product advice and recommendations”, the most common response was “familiar blogger”, 61%, followed by “store website”, 46% and “social network”, 33%.

Half of the respondents say they even purchased a cosmetics product based on a recommendation from a blogger who write about topics other than beauty. Blogs are also 2.5 times more likely to drive beauty product purchases than magazines, according to the survey.

See the full presentation below. Respondents in the survey were 1,074 women, out of which 76.4% read and write blogs.

For similar statistics on blogger influence, please see my Swedish annual blog survey, BlogSweden 5 below.

Update: BlogHer moved the presentation, but the new version has been added here.

Blogs influence purchase behaviour

The PR agency Mahir PR has presented the results of a blog survey with 740 blog readers from 31 participating Swedish blogs. It is hard to objectively value the results since we don’t know what types of blogs that participated. But among the findings they say that as many as 58% have bought a product after reading about it in a blog. Presentation here in Swedish.

As a comparison check out my BlogSweden 3 survey here (pdf) from January 2008. The two previous versions can be found in the right sidebar of this blog.

Tags: , . Ping.

Influence only in opposition

Social democrat Lennart Nilsson has been a member of the Swedish Riksdag for 30 years, longer than any other member in the current parliament. He is interviewed in today’s Metro:

Which period have you enjoyed the most?
– Acutally when we were in opposition in 1991-94. I was part of the parliamentary party under Ingvar Carlsson. I then felt that we had influence over politics.

(Då kände jag att vi hade inflytande över politiken.)

Power is not influence – DN gets it wrong, again

I wasn’t going to comment on the Swedish study about antisemitism that was published in Dagens Nyheter on 14 March, but when DN for the second time publishes an incorrect phrase I think it’s worth speaking up. The study (pdf, 3MB) has been the subject of much debate since it was published and it made conclusions like “one out of four Swedes don’t want a jewish Swedish Prime Minister”. About 3,000 Swedes were asked a series of negative statements against jews in order to see how antisemitism is spread in Sweden. But I noticed that there was a slight difference between one of these questions in the survey and how that question was reported in the press. It may seem insignificant, but trust is in the details.

In the survey, respondents were asked whether they agreed or not with the following statement.

“Jews have too much influence in the world today”
“Judarna har för mycket inflytande i världen idag”

In the first article in DN, this question had now been changed to:

“Jews have too much power in the world today”
“Judarna har för stor makt i världen i dag”

But “power” is not the same as “influence”.

The same incorrect phrase was used this morning by Mats Bergstrand in DN. I would argue that the second statement sounds “worse” than the first, and in my view it is a careless (and hopefully not deliberate) use of information. Not reporting correctly opens a survey up for critisism, and like in this case, doesn’t help the important fight against antisemitism.

Footnote: the question can be found on page 125 in the report.

10 new rules of branding

Chief Marketer lists the 10 new rules of branding.

1) Brands that influence culture sell more; culture is the new catalyst for growth.
2) A brand with no point of view has no point; full-flavor branding is in, vanilla is out.
3) Today’s consumer is leading from the front; this is the smartest generation to have ever walked the planet.
4) Customize wherever and whenever you can; customization is tomorrow’s killer whale.
5) Forget the transaction, just give me an experience; the mandate is simple: Wow them every day, every way.
6) Deliver clarity at point of purchase; be obsessive about presentation.
7) You are only as good as your weakest link; do you know where you’re vulnerable?
8) Social responsibility is no longer an option; what’s your cause, what’s your contribution?
9) Pulse, pace, and passion really make a difference; had your heartbeat checked recently?
10) Innovation is the new boardroom favorite.

Hat tip to PR Machine.

Sweden’s 10 most influential blogs

Media monitoring company Observer has compiled a list of the ten most influential blogs in Sweden, and I am at #5. Erik Stattin is the doyen of the Swedish blogosphere and he is rightfully at the top of the list, which is all male in fact.

The list has two group blogs (#3 and #7) and is heavily skewed to the right of the political scale. One would almost consider it a Timbro jackpot, considering the connections between liberal think tank Timbro and #2, #3, #6 and #9, which I have mentioned previously on this blog. Furthermore it is interesting to note that there are at least four blogs on the list that started only this year, namely my own, JKL’s, Stockholm Spectator and PJ Just Nu.

1. Erik Stattin

2. Johan Norberg

3. PJ Just Nu

4. Per Gudmundson

5. Hans Kullin

6. JKL

7. Stockholm Spectator

8. Nicklas Lundblad

9. Dick Erixon

10. Peter Lindberg