Media Culpa’s five year anniversary

On February 17, 2004 an outbreak of dengue fever killed 91 people in Indonesia and the board of directors of the Walt Disney Company rejected a hostile offer by Comcast. But more importantly (?), the blog Media Culpa was launched. Well, I had actually been fooling around with the blog for some time, but that is the date with the oldest remaining blog post. In other words, this blog is celebrating its five year anniversary today.

So much has happened through these five years that it is hard to summarize or pick out the most important moments. But I felt that it would be appropriate to highlight a few blog posts from these five years.

Here goes:

May 14: 2004: Link love from Dave Winer’s Scripting News

May 14, 2004: Steve Rubel already the most influential PR blogger. I’m at #17 of 28.

May 24, 2004: First corporate blog post to find its way into (Swedish) mainstream media

June 24, 2004: Link love from Doc Searls.

June 24, 2004: I get in touch with Iranian PR blogger Hossein. At this point there are more PR bloggers in Iran than in Sweden.

June 29, 2004: Answer to the question “does your company use blogs”: 7 out of 10 Swedes reply “what’s a blog?”

July 12, 2004: I participated as the only Swede in Global PR Blog Week: a number of pioneering PR blogs (such as Elizabeth Albrycht and Mike Manuel) together created a week long blog event about PR and communication.

August 12, 2004: Link love from Engadget. PlayStation banned from Swedish prisons

August 25, 2004: First Swedish daily to launch blog (Svenska Dagbladet)

October 13, 2004: Kryptonite crisis talk of the month.

October 15, 2004: Number of hits in Google for the word “podcasting” rises from 20 to 66,000 in about one month.

November 10, 2004: This blog ranked as Sweden’s fifth most influential blog by Observer (now Cision).

November 15, 2004: First Swedish blog forum, Bloggforum. I participated in the media panel along with PJ Anders Linder, chief political editor of Svenska Dagbladet, Billy McCormac and Jonas Söderström.

December 13, 2004: I was nominated to the 2004 Weblog Awards, category Best European (Non-UK) Blog. Finished at #8.

December 14, 2004: I’m on the cover of Internetworld.

January 27, 2005: The power of blogs. Blogger made L’Oréal pull ad.

February 18, 2005: Media Culpa nominated for Internetworld’s award, Best Swedish blog in the IT and Media category. I didn’t win.

February 25, 2005: Microsoft distributes press releases via RSS. I beat them with a few months for the law firm I worked for.

March 2, 2005: Swedish media RSS feeds reaches 100 – Nordic reaches 200

May 25, 2005: First blog survey published – BloggSverige 1/BlogSweden 1

June 14, 2005: Honorable mention in MarketingSherpa’s 2005 Best Blog Awards

July 11, 2005: Citizen journalism in the London bombings

February 15, 2006: Link love from Boing Boing.

June 27, 2006: My new blog disclaimer

August 25, 2006: Second blog survey complete – BloggSverige 2/BlogSweden 2

September 17, 2006: Marketing managers not willing to invest in blogs

September 22, 2006: Link love #2 from Boing Boing.

October 14, 2006: Sweden’s Minister for Trade brought down by blogger

November 2, 2006: Media Culpa is pick of the day, by the Blogger team.

December 20, 2006: Media Culpa’s 2007 predictions – it’s not a pretty sight

February 17, 2007: 1,000 blog posts published

March 14, 2007: I defend blogs in an article in Computer Sweden.

March 23, 2007: I totally dismiss any value in Twitter 🙂

April 5, 2007: Media Culpa is listed (at #71) on Advertising Age’s list Power 150 as one of only two Swedish blogs.

November 13, 2007: Media Culpa’s top 10 blog pitch pet peeves

November 13, 2007: I published a column in Aftonbladet about the media landscape in 2012.

January 30, 2008: Third annual blog survey – BloggSverige 3/BlogSweden 3

June 15, 2008: I reveal that Dagens Nyheter uses a 12 month old interview as their top story about the wire-tapping law (FRA).

September 15, 2008: Media Culpa listed under Social Media on Alltop.

November 24, 2008: Research – Corporate blogging among listed Nordic companies

Febraury 12, 2009: Media Culpa is ranked as the third best Swedish media blog (YABA)

January 8, 2009: Has Twitter reached a tipping point in Sweden?

And finally, some stats from the last few years (since I installed Google Analytics):
– 67% of all visitors are not from Sweden.
– Top traffic source: Google, 36% of all visits
– Day with most visits: Nov 3, 2006

[Photo courtesy of matski_98]

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The Online PR Week: July 12-16, 2004

A group of PR Bloggers is organising an online PR week to be held in July. The purpose of the week is to focus on some key issues and attract attention to the emerging role of PR bloggers in developing and spreading knowledge about public relations. Often decried as a secretive profession we want to share our knowledge with everyone and encourage a better understanding of the contribution we make to our societies.

Trevor Cook, who publishes the Corporate Engagement blog from Australia, is the mastermind behind a week of PR debate being hosted by twenty PR bloggers around the globe.

I will be participating if I can get the logistics to work. I will be offline during the first part of the week.

Program: Draft as of May 26 (more info on the New PR Wiki)

MONDAY 12 JULY – PR in the Age of Participatory Journalism

Steve Rubel (Micro-Persuasion) interviewing Jay Rosen, Chair, NYU Department of Journalism, author of the Pressthink weblog (confirmed)

Trevor Cook (Corporate Engagement)

Ryan May (Minnesota Public Relations Blog)

TUESDAY 13 JULY – Corporate Blogging

Jeremy Wright (Ensight)

Trudy Schuett (WOLves) How Business, Governments and Non-profits can use blogs to communicate with the public

Roland Tanglao (Streamline)

Hans Kullin (Media Culpa)

Todd Sattersten (A Penny For…) and (800-CEO-READ Blog.)

Wayne Hurlbert (Blog Business World)

WEDNESDAY 14 JULY – Making PR Work: Creativity and Strategy

Elizabeth Albrycht (CorporatePR) – Corporate PR – Practical strategies

Alice Marshall (Technoflak) – Media relations issues – including pitching small businesses to editors

Bernard Goldbach (Irish Eyes) – Promoting client messages through blogs

Mike Manuel (Media Guerrilla) – Micro media measurement

Angelo Fernando (Hoi Polloi) – Impact of blogs on PR and Marcomms

Anthony V Parcero, (eKetchum Digital Media Group) – Developing interactive PR strategies

THURSDAY 15 JULY – Crisis Management

Jim Horton (Online PR)

Kevin Dugan (Strategic PR) – On the Martha Stewart case

Colin McKay (Canuckflack)

Steve Rubel (Micro-Persuasion) interviewing Dan Gillmor of the San Jose Mercury News and author of the forthcoming book We the Media

FRIDAY 16 JULY – The State of the PR Profession

Richard Bailey (PR Studies)

Robb Hecht (PR Machine)

Tom Murphy (PR Opinions)

Philip Young (Mediations) – Ethics in PR

Micro Persuasion most influential PR blog

Welcome to the first, highly non-scientific PR blog World Championships. The number of PR blogs are increasing and some of them are becoming real institutions in PR blogland. I decided to have a look at which PR blog is the most influential (I know wich ones I like to read but what about every body else?) by simply counting the links via Technorati. Yes, I know it is not a very good research method, but it’s fun. File it under blog PR stunts. I thought this was equally as interesting as MarketingSherpa Blog Awards which only lists 6 PR blogs.

And the winner is – [drums please] – Steve Rubel at Micro Persuasion, of course. There are a total of 286 links from 61 sources to his blog, and admit it, you read it too. Runner up is Tom Murphy at PR Opinions with 112 links from 78 sources.

The 28 most influential PR blogs (apologies if I have missed some):

1. Micro Persuasion 286

2. PR Opinions 112

3. Corporate Engagement 101

4. Corporate PR 51

5. PR meets WWW 35

6. PR Fuel 33

7. Pop! PR 31

8. PR Machine 29

9. Strategic Public Relations 29

10. Engage 25

11. PR Communications 24

12. PR Studies 22

13. Minnesota PR 22

14. Canuckflack 21

15. Marc Snyder 20

16. B.L. Ochman 20

17. Media Culpa 19

18. A PR guru’s musings 18

19. JKL blog 15

20. Media Guerilla 12

21. Ravabete Omoomi 11

22. Technoflak 9

23. Mark My Words 8

24. Hoi Polloi 7

25. Kitablog 6

26. Mediations 6

27. Media Map blog 3

28. CommLog 2