On February 17, 2004 an outbreak of dengue fever killed 91 people in Indonesia and the board of directors of the Walt Disney Company rejected a hostile offer by Comcast. But more importantly (?), the blog Media Culpa was launched. Well, I had actually been fooling around with the blog for some time, but that is the date with the oldest remaining blog post. In other words, this blog is celebrating its five year anniversary today.
So much has happened through these five years that it is hard to summarize or pick out the most important moments. But I felt that it would be appropriate to highlight a few blog posts from these five years.
May 24, 2004: First corporate blog post to find its way into (Swedish) mainstream media
June 29, 2004: Answer to the question “does your company use blogs”: 7 out of 10 Swedes reply “what’s a blog?”
July 12, 2004: I participated as the only Swede in Global PR Blog Week: a number of pioneering PR blogs (such as Elizabeth Albrycht and Mike Manuel) together created a week long blog event about PR and communication.
August 25, 2004: First Swedish daily to launch blog (Svenska Dagbladet)
October 13, 2004: Kryptonite crisis talk of the month.
October 15, 2004: Number of hits in Google for the word “podcasting” rises from 20 to 66,000 in about one month.
November 10, 2004: This blog ranked as Sweden’s fifth most influential blog by Observer (now Cision).
November 15, 2004: First Swedish blog forum, Bloggforum. I participated in the media panel along with PJ Anders Linder, chief political editor of Svenska Dagbladet, Billy McCormac and Jonas Söderström.
December 13, 2004: I was nominated to the 2004 Weblog Awards, category Best European (Non-UK) Blog. Finished at #8.
December 14, 2004: I’m on the cover of Internetworld.
January 27, 2005: The power of blogs. Blogger made L’Oréal pull ad.
February 18, 2005: Media Culpa nominated for Internetworld’s award, Best Swedish blog in the IT and Media category. I didn’t win.
February 25, 2005: Microsoft distributes press releases via RSS. I beat them with a few months for the law firm I worked for.
March 2, 2005: Swedish media RSS feeds reaches 100 – Nordic reaches 200
May 25, 2005: First blog survey published – BloggSverige 1/BlogSweden 1
June 14, 2005: Honorable mention in MarketingSherpa’s 2005 Best Blog Awards
July 11, 2005: Citizen journalism in the London bombings
June 27, 2006: My new blog disclaimer
August 25, 2006: Second blog survey complete – BloggSverige 2/BlogSweden 2
September 17, 2006: Marketing managers not willing to invest in blogs
October 14, 2006: Sweden’s Minister for Trade brought down by blogger
November 2, 2006: Media Culpa is pick of the day, by the Blogger team.
December 20, 2006: Media Culpa’s 2007 predictions – it’s not a pretty sight
February 17, 2007: 1,000 blog posts published
March 14, 2007: I defend blogs in an article in Computer Sweden.
March 23, 2007: I totally dismiss any value in Twitter 🙂
April 5, 2007: Media Culpa is listed (at #71) on Advertising Age’s list Power 150 as one of only two Swedish blogs.
November 13, 2007: Media Culpa’s top 10 blog pitch pet peeves
November 13, 2007: I published a column in Aftonbladet about the media landscape in 2012.
January 30, 2008: Third annual blog survey – BloggSverige 3/BlogSweden 3
June 15, 2008: I reveal that Dagens Nyheter uses a 12 month old interview as their top story about the wire-tapping law (FRA).
September 15, 2008: Media Culpa listed under Social Media on Alltop.
November 24, 2008: Research – Corporate blogging among listed Nordic companies
Febraury 12, 2009: Media Culpa is ranked as the third best Swedish media blog (YABA)
January 8, 2009: Has Twitter reached a tipping point in Sweden?
And finally, some stats from the last few years (since I installed Google Analytics):
– 67% of all visitors are not from Sweden.
– Top traffic source: Google, 36% of all visits
– Day with most visits: Nov 3, 2006
[Photo courtesy of matski_98]