The Online PR Week: July 12-16, 2004

A group of PR Bloggers is organising an online PR week to be held in July. The purpose of the week is to focus on some key issues and attract attention to the emerging role of PR bloggers in developing and spreading knowledge about public relations. Often decried as a secretive profession we want to share our knowledge with everyone and encourage a better understanding of the contribution we make to our societies.

Trevor Cook, who publishes the Corporate Engagement blog from Australia, is the mastermind behind a week of PR debate being hosted by twenty PR bloggers around the globe.

I will be participating if I can get the logistics to work. I will be offline during the first part of the week.

Program: Draft as of May 26 (more info on the New PR Wiki)

MONDAY 12 JULY – PR in the Age of Participatory Journalism

Steve Rubel (Micro-Persuasion) interviewing Jay Rosen, Chair, NYU Department of Journalism, author of the Pressthink weblog (confirmed)

Trevor Cook (Corporate Engagement)

Ryan May (Minnesota Public Relations Blog)

TUESDAY 13 JULY – Corporate Blogging

Jeremy Wright (Ensight)

Trudy Schuett (WOLves) How Business, Governments and Non-profits can use blogs to communicate with the public

Roland Tanglao (Streamline)

Hans Kullin (Media Culpa)

Todd Sattersten (A Penny For…) and (800-CEO-READ Blog.)

Wayne Hurlbert (Blog Business World)

WEDNESDAY 14 JULY – Making PR Work: Creativity and Strategy

Elizabeth Albrycht (CorporatePR) – Corporate PR – Practical strategies

Alice Marshall (Technoflak) – Media relations issues – including pitching small businesses to editors

Bernard Goldbach (Irish Eyes) – Promoting client messages through blogs

Mike Manuel (Media Guerrilla) – Micro media measurement

Angelo Fernando (Hoi Polloi) – Impact of blogs on PR and Marcomms

Anthony V Parcero, (eKetchum Digital Media Group) – Developing interactive PR strategies

THURSDAY 15 JULY – Crisis Management

Jim Horton (Online PR)

Kevin Dugan (Strategic PR) – On the Martha Stewart case

Colin McKay (Canuckflack)

Steve Rubel (Micro-Persuasion) interviewing Dan Gillmor of the San Jose Mercury News and author of the forthcoming book We the Media

FRIDAY 16 JULY – The State of the PR Profession

Richard Bailey (PR Studies)

Robb Hecht (PR Machine)

Tom Murphy (PR Opinions)

Philip Young (Mediations) – Ethics in PR