Corporate blogs as an internal channel

One of the reasons I started blogging was that I thought this would be an interesting way of communicating for the company I work for. But it has been hard to find really good examples of corporate blogs.

So I found this article to be a good reading for would-be corporate bloggers. writes about Symmetricom, the world’s leading provider of atomic clocks, and precision devices and equipment. They use blogs to keep in touch with a decentralized sales force that includes 325 representatives and distributors scattered throughout the world.

Jeanne Hopkins, Symmetricom’s senior manager of e-marketing and transactional sales channels says: “My boss now says it’s the most fantastic sales tool he has ever seen implemented in an organization. And people in the field tell us they feel more connected to the company — and in the know.”