Category: Other

The Swedish software company Mindroute launches a new version of its content management software Lemoon which contains blogging capabilities. It is also possible to use Lemoon to publish RSS feeds. The president of Mindroute, Rickard Hansson, promises more blogging news during the coming months.

Finally things are starting to happen in the Swedish blogosphere. Thanks to an initiative of Stefan Geens and Erik Stattin, there will be a blog forum – simply called BloggForum Stockholm 2004 – on Nov 15, sponsored by Internetworld. The forum will have three different debates about politics, knowledge and media. I will be participating in the media session along with PJ Anders Linder, chief political editor of Svenska Dagbladet, Billy McCormac of JKL and Jonas Söderström of Cross Consulting. The session will be moderated by Mark Comerford from the Department of Journalism, Media & Communication at Stockholm University.

Entrance is free. Register on the website.

The Swedish marketing magazine Sälj & Marknadsföring presents its list of Sweden’s 100 most influential marketers (see pdf). Top 10:

1. Richard Sjöberg, Information Officer, Coca-Cola

2. Maria Erixon, Designer, Nudie Jeans

3. Thomas Areskoug, Brand Manager, V&S;

4. Thommy Bindefeld, Head of Advertising, Indiska

5. Stefan Olander, Head of Advertising Europe, Nike

6. Anna-Lotta Model, Marketing Director, GM Norden

7. Karin Rågsjö, Information Secretary, Alkoholkommittén

8. Anne Thunman, Project Manager for Alcro Designers, Alcro Färg

9. Karin Ahlström Jensen, Information Officer, Öhrlings Pricewaterhouse Coopers

10. Michael Smirnoff, Information Officer, Nokia

There is not a single PR consultant on the top 100. Are they not (like the information officers) considered marketers?

Link via Researcher.se.

An 8-year old boy and a 56-year old woman yesterday were tragically stabbed to death in the Swedish town Linköping. There is just no way you can imagine the grief and the sorrow that has struck these individuals’ families and close friends. When the two Swedish tabloids Expressen and Aftonbladet today had a photo of the boy on their posters, it is a hideous and extremely unnecessary exploitation of a tragic incident. This is stepping so far over the line that I can’t even express what I’m feeling. Why the boy and not the woman? Why a photo at all? These are the victims, not the perpetrator (who of course hasn’t been caught yet). As a father of two small children I urge media to protect our children and I wish no-one would buy these papers today.