No PR people on marketers Top 100

The Swedish marketing magazine Sälj & Marknadsföring presents its list of Sweden’s 100 most influential marketers (see pdf). Top 10:

1. Richard Sjöberg, Information Officer, Coca-Cola

2. Maria Erixon, Designer, Nudie Jeans

3. Thomas Areskoug, Brand Manager, V&S;

4. Thommy Bindefeld, Head of Advertising, Indiska

5. Stefan Olander, Head of Advertising Europe, Nike

6. Anna-Lotta Model, Marketing Director, GM Norden

7. Karin Rågsjö, Information Secretary, Alkoholkommittén

8. Anne Thunman, Project Manager for Alcro Designers, Alcro Färg

9. Karin Ahlström Jensen, Information Officer, Öhrlings Pricewaterhouse Coopers

10. Michael Smirnoff, Information Officer, Nokia

There is not a single PR consultant on the top 100. Are they not (like the information officers) considered marketers?

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