Kairos Future have studied youth between 14 and 18 and their views about online integrity on behalf of the Swedish Data Inspection Board. Some interesting findings include:
- About half of the respondents 51 % say they have been thinking about information concering their private life.
- 54 % say that someone has written nasty things about them online.
- They are more willing to reveal religious and political views than personal information like who they are in love with.
- Girls are more active bloggers than boys.
- Girls are more reluctant (71%) to reveal other personal information than their names online, than boys are (58%).
- 17 % of Facebook users regret they have put up a text or a photo on the social network. It is more common among girls than among boys.
Full report here, in Swedish.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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