The Swedish travel operator Apollo invited consumers to produce commercials for Apollo. The best video clip has now been chosen and awarded a gift voucher worth 35,000 kronor (3,700 euro). More than 100 videos were uploaded to the campaign site during the competition.
One film got as many as 5,959 views and a total of 736 blogs and 132 people on Facebook referred (“hänvisade”) to the site, according to the press release. However, these figures are very hard to verify. Searches on Knuff.se and Technorati only show two or three links to the site.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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