The Swedish tabloid Aftonbladet is about to launch a new community on its website, reports Dagens Media. Readers will get their own Facebook-like profile pages where all activities will be visible. In the future, profile pages will for example contain users’ comments to articles (Aftonbladet.se does not currently allow comments to articles, but does show links to blog posts). According to Andreas Aspegren who is responsible for the project, the profile pages will include a guestbook, a messaging feature and a photo album.
Advertisers will be offered the possibility to purchase targeted ads on user pages. Due to recent security issues (Aftonbladet was the victim of a hacker attack recently) the community has been delayed. A possible launch date is within the coming two months.
Aftonbladet is also working on a new advertising model in which revenue would be shared with bloggers, like the free daily Metro already does.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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