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Blogs beat big media by ten months

10 months. That’s how long it took until Swedish media noticed that the management guru Peter Drucker had passed away. We who read blogs, we noticed this in November 2005. Small wonder that 37.5% of blog readers in my recent survey said they read blogs “to find news they can’t find elsewhere”.

N24: Aug 15, 2006 (“…den numera avlidne managementgurun Peter Drucker”)

Footnote: Search made in online media only.

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