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Listen to the people formerly known as the audience

Martin Jönsson at Svenska Dagbladet blogs about a new book on media ethics that is being launched today. The book debates how to restore trust in journalism, but Jönsson misses a discussion about how to involve the audience.

“But one part is missing almost completely. The audience. Which is odd.”

A perfect example of not listening comes today from Martin Bagge. He found that it was possible to hack his local paper’s website and sent an email alerting the staff about the problem. After 8 hours without reply he decided to blog the thing instead. [Via Månhus Beta.]

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