Peppercom has done a survey on corporate blogs that says ghostwriting and commercialization are the most common mistakes corporations make when blogging.
The key findings show that:
- 72% of PR and marketing professionals cite the creation of artificial, overly promotional corporate blogs as the principal mistake that companies make when attempting to blog.
- In addition, 50% cite “obvious ghostwriting” as another significant blunder that they have witnessed with corporate blogs.
- 50% also cite companies that just “blog for blog’s sake” as a problem that they have seen.
On the positive side, the survey showed that:
- Most respondents (62%) agree that the blogosphere is an appropriate venue for corporations to communicate with stakeholders.
- 80% of respondents feel that a corporate blog can help improve the dialogue between a company and its stakeholders, customers, and employees.
- 79% feel that a corporate blog helps position the company / chief blogger as a thought leader.
Link via Communication Overtones.
Technorati tags: corporate blogging, PR, Public Relations.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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