RSS ads outperform similar web ads

RSS marketing company Pheedo has published some interesting findings regarding the effectiveness of advertising in RSS feeds. It seems that standalone ad placement (ads as separate blog posts) get higher click-through rates than embedded ads (ads within a blog post). Pheedo says that a standalone RSS ad generates, on average, a 7.99% click-through rate compared to 0.85% for an embedded RSS ad.

Other findings are that:

– ads placed in every other feed post get the highest click-through
– Tuesday, Monday and Saturday have emerged as the days with the highest CTR while Thursday and Friday show the lowest percentage

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