Free daily Metro will start distribution in 17 new cities in Sweden, according to Svenska Dagbladet. Kalmar, Växjö, Halmstad, Umeå, Luleå and Sundsvall are some of the candidates. Metro have declined to comment the information.
Metro announced today that its global daily readership is up 22% to 18.5 million readers. Metro now has 59 editions in 19 countries.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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