Firefox New York Times ad – a first in community marketing?

In what can only be categorized as a milestone in “community marketing” or “citizen marketing”, Spread Firefox, the volunteer organization promoting the adoption of Firefox web browser, today placed a two page ad in the New York Times with the names of the people who helped finance the launch of Firefox.

From the press release:

The Mozilla Foundation, a non-profit organization dedicated to preserving choice and promoting innovation on the Internet, today announced that it has placed a two-page ad in the December 16th edition of the New York Times. The ad, coordinated by Spread Firefox, features the names of the thousands of people worldwide who contributed to the Mozilla Foundation’s fundraising campaign to support last month’s highly successful launch of the open source Mozilla Firefox 1.0 web browser.

Consumers are now not only creating their own media via blogs. Now they help create advertising too. The homemade iPod ad is another current example. MoveOn ads yet another from earlier this year.

Wired writes: School teacher George Masters has the marketing world abuzz with a homemade ad for Apple Computer’s iPod that is rapidly “going viral.” To some experts, Masters’ ad heralds the future of advertising. Homemade ads will play a big part in marketing, just like blogging is shaking up the news.

In Sweden we sadly do the opposite and fake it. Food chain Coop is currently running a campaign with TV commercials that are produced by Coop’s own members. Or so it looks. In reality they are not. The members in the ads are actors, although not professional ones, but they have been casted and are not the ones who came up with the idea for the commercials.

Link via Micro Persuasion.

Advertising trends in 2005

Yesterday I wrote about predictions for web design in 2005. Now Pete Blackshaw at ClickZ has some predictions for buzz-driven marketing and advertising in 2005:

> Blogs absorb flak, yet stay on track.

> “I’ll watch the ads… for a price!”

> All media become product-placement vehicles.

> Wireless goes free (brought to you by Unilever).

> There’ll be more integrated-branding misfires.

> We’ll see a backlash to “sight, sound, and motion.”

On the last point above, Blackshaw concludes: Don’t be surprised if you start to see advertising that says something like, “This moment of silence is brought to you by (your brand here).”

RSS ads borders on spam

There are no free lunches so the fact that ads are moving into our RSS feeds may be something we must accept (until Bloglines includes some filter function). But when the ads outnumber the real posts, it borders on spam.

From my Bloglines subscription to MediaGuardian, powered by

UPDATE: More on the down side of RSS advertising.

Fill it up and get fined

Citroën is running a tv commercial in Sweden for its C5 model with references to the new rules that allow Swedes to import larger volumes of beer. The C5 carries 49 cases of beer, 4 more than the competing model Volvo V70.

Problem is, that if someone would actually fill his car with 49 cases of beer, the would run the risk of being fined for exceeding the maximum weight the car is allowed to take, with 200 kilos.

The reporter at Resumé asks the Account Manager at ad agency Euro RSCG: “did you think about that?”.

Ad guy: “Yes, of course we did”.

Seems like they took a calculated risk.