Citroën is running a tv commercial in Sweden for its C5 model with references to the new rules that allow Swedes to import larger volumes of beer. The C5 carries 49 cases of beer, 4 more than the competing model Volvo V70.
Problem is, that if someone would actually fill his car with 49 cases of beer, the would run the risk of being fined for exceeding the maximum weight the car is allowed to take, with 200 kilos.
The reporter at Resumé asks the Account Manager at ad agency Euro RSCG: “did you think about that?”.
Ad guy: “Yes, of course we did”.
Seems like they took a calculated risk.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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