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Advertising trends in 2005

Yesterday I wrote about predictions for web design in 2005. Now Pete Blackshaw at ClickZ has some predictions for buzz-driven marketing and advertising in 2005:

> Blogs absorb flak, yet stay on track.

> “I’ll watch the ads… for a price!”

> All media become product-placement vehicles.

> Wireless goes free (brought to you by Unilever).

> There’ll be more integrated-branding misfires.

> We’ll see a backlash to “sight, sound, and motion.”

On the last point above, Blackshaw concludes: Don’t be surprised if you start to see advertising that says something like, “This moment of silence is brought to you by (your brand here).”

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