Category: Blogging

Don’t be rude to a journalist with a blog

PR practitioners mess up now and then, as everybody else. Problem is that when you are rude to a journalist who has a personal blog, it becomes public knowledge.

Freelance writer Simone Paddock had an unpleasant encounter with a PR rep from the Sisters Rodeo Association. The whole story was out on her blog yesterday.

Lesson learned. Of course you should not treat reporters badly, but if you pick one who has a personal blog, chances are the damages increase exponentially.

Link via Utterlyboring.com.

Resumé – welcome to the blogosphere

Swedish marketing weekly Resumé finally stepped up to the plate today and wrote an article (in Swedish) about blogs (Nike’s adverblog). But it took an article in Brand Republic to get them interested. Resumé often (28 hits on their webpage) rewrites material from Brand Republic.

It strikes me as funny that the most influential marketing weekly in Sweden, who should be in the forefront when it comes to covering development in media and communications, has never written about blogs until today (confirmed by my previous research about media coverage for blogs in Sweden). And still they manage to sound like this is old news. Resumé writes “finally advertisers get the point with blogs” and “millions of people around the world have gotten the point about blogs…”. Well, we, the millions who already got it, welcome Resumé to the blogosphere. It was about time.

Coverage of blogs reach record levels

Coverage of blogs in Swedish media continue to rise and hit new record levels (irony intended, see previous post). There were a total of 28 articles in Swedish media about blogs during May, several of them reporting on Bill Gates comments about blogs. IT and technology press make up half of this number, while marketing and journalism press are still silent. Source: online publications via a Retriever search.

Editors’ jobs become more important with blogs

Editorsweblog.org reports about a debate during the World Editor’s Forum. According to the article, Dean Wright, Editor-in-Chief and Vice President, MSBNC.com, and Jean-Louis Cebrián, Chief Executive Officer of PRISA Group and EL PAÍS, agreed that the newspaper “editor’s role becomes more important” in a new media environment in which news can be produced and disseminated through online means such as blogs.

Corporate blogs as an internal channel

One of the reasons I started blogging was that I thought this would be an interesting way of communicating for the company I work for. But it has been hard to find really good examples of corporate blogs.

So I found this article to be a good reading for would-be corporate bloggers. Clickz.com writes about Symmetricom, the world’s leading provider of atomic clocks, and precision devices and equipment. They use blogs to keep in touch with a decentralized sales force that includes 325 representatives and distributors scattered throughout the world.

Jeanne Hopkins, Symmetricom’s senior manager of e-marketing and transactional sales channels says: “My boss now says it’s the most fantastic sales tool he has ever seen implemented in an organization. And people in the field tell us they feel more connected to the company — and in the know.”

Bloggers influence big media

Online Journalism Review reports about blogger Robert Cox who tried to get The New York Times to get a correction in the paper. He tried everything, but in the end, it was his parody of the Times’ correction page – and the overreaction from the Times’ legal department – that got the newspaper to change its policy.

Link via Dan Gillmor.