Today, I have been blogging for eight years. That’s an incredibly long time and I have published more than 1,500 posts here on Media Culpa, or almost 200 blog posts per year. The first posts were nothing more than short notes, but the posts soon developed more inte longer articles.
To celebrate the occasion, I thought that I would share some small details about the past year for this blog.
- 80% of my visitors are from outside of Sweden (up from 72% previous 12 months). During the last year, the blog has gotten visitors from 174 different countries/territories (up from 162), including Greenland, Kiribati and Turkmenistan. Sweden is no longer the top country, instead USA is first (26%), followed by Sweden (20%) and UK (7.8%).
- 56% of all visits came from search engines, up from 50% previous 12 month period.
- Top referring search key words: “zlatan ibrahimovic twitter” and “twitter handle”. Top word previous year was “twitter handle”.
- Top referral sources: 1) Twitter, 2) Facebook
- Busiest day, Dec 21, 2011
- Media attention worth mentioning are for example that I was on the front page of Swedish Internetworld and that The Next Web picked up my piece about Instagram growing faster than Flickr.
It is interesting that only one of the top five posts (most visits) has actually been published during the period. All the other four are older posts that still attract a lot of visitors:
If you want to follow my blog, don’t forget to subscribe to the RSS feed or “like” it on Facebook.
Photo from Flickr.
Tired of reading ranking lists with the same old A-list blogs that everyone is already following? Well here’s a fresh take from CommPRO, a service from Marketwire and Sysomos. They have listed what they call “The New Breed: 10 PR Blogs With Chutzpah!” and I am extremely proud to be included among these great blogs.
Here’s what they write about Media Culpa:
I am humbled and honoured to be included. Here is the presentation of the ten blogs:
Footnote: Chutzpah – definition here.
Subscribe to Media Culpa’s RSS feed or follow via Facebook.
Sweden is ranked first of 138 countries in its use of computing and communications technology, according to an annual study from the World Economic Forum. So perhaps it’s no surprise that Swedes are quick to adopt social media and for example the Swedish blogosphere has been very lively for several years with top blogs that attract as many as one million visits per week.
In order to give you a better view of the Swedish social media landscape, I have compiled a presentation with 55 fascinating statistics. Enjoy!
I had barely posted my latest blog post about how Expressen had decided to stop hosting blogs, before I read on DagensMedia.se that the other Swedish tabloid Aftonbladet is doing the same. Aftonbladet has two types of blogs – blogs by the editorial staff and blogs that readers publish. It is the latter group that is being shut down because they are unprofitable.
Reader blogs will be taken offline on June 30, so bloggers will have to move their content elsewhere if they want to keep it online. As noted in my previous post, Aftonbladet recently added the ability to export the content to WordPress.
In other words, three large Swedish newspapers have either decided to shut down our outsource the hosting of readers blogs, in the last three months. What will that mean for blogging in Sweden? Not much, I guess. There are plenty of good options and I would suspect that many of the active “newspaper bloggers” will continue to blog, either take their content to a new platform or start fresh with a new blog.
In February, the free Swedish daily Metro said it would shut down all of the thousands of blogs they hade been hosting since 2007. Metro eventually found a solution to keep the blogs running and move them to a new platform (WordPress). Today another Swedish newspaper, the tabloid Expressen, announced they would stop hosting blogs. All blogs except a few reader blogs Expressen considered “worth keeping”, and the blogs of its own journalists, will be shut down.
– Our blogging platform is lacking in functionality, we have been focusing on other things and we are now offering our bloggers to move over to other platforms. We do not have the resources to keep the blogging platform running, says Mattias Carlsson, editor in chief, digital media at Expressen (my translation).
It’s not surprising that newspapers have a hard time competing with other blogging platforms and the question is how long Aftonbladet will continue to host blogs. Since April 2011, bloggers have the ability to export their Aftonbladet blogs to WordPress. Maybe it is a sign of what’s to come?
Footnote: Here’s how Expressen presented the initiative as a success after it launched (in Swedish).
Bschool.com is an online resource for MBA programs. In a blog post this weekend, the site lists the 50 best blogs for public relations professionals. I’m proud that Media Culpa is included in this distinguished crowd.
Check out the list and you will probably discover several new great blogs to follow.
Image credit: Doktor Spinn.