Two Swedish Eyes on Media and Public Relations
Coverage of blogs in Swedish media continue to rise and hit new record levels (irony intended, see previous post). There were a total of 28 articles in Swedish media about blogs during May, several of them reporting on Bill Gates comments about blogs. IT and technology press make up half of this number, while marketing and journalism press are still silent. Source: online publications via a Retriever search.
Breaking news. Only on Media Culpa.
Many Swedish media today fell for the oil price myth. Aftonbladet reported during the day that “today the highest oil price ever was noted on the Nymex exchange in New York”. The article headline is “Oil price reached new record level today” and states that “this afternoon the highest oil price was noted in the 21 year history of Nymex exchange” and quotes the oil price from a telegram from TT, the Swedish wire service, that says the oil price was on 42 dollar per barrel for a while.
Dagens Nyheter and Svenska Dagbladet ran the same story tonight based on a telegram from TT, claiming that the oil price “reached its highest level ever”.
News agency Direkt reported in a telegram at 21:17 tonight that “oil once again noted a record price on Nymex New York exchange” and that the oil price was at 42:32 dollar per barrel.
Having read the article on Spinsanity earlier today, I figured I’d have to check if this was adjusted for inflation. I quote Spinsanity:
But examined fairly, it’s simply not true. This myth is based on a misunderstanding of one of the most basic of economic concepts: inflation. As the general price level of products rise, a dollar today is worth less than it was in the past. The only fair way to compare the price of a good over time is to use the inflation-adjusted price.
It took me two minutes to find this chart that clearly states that the oil price was far higher 1981, if adjusted to inflation.
Chart from Inflationdata.com. Full size chart here.
Update: The articles in Dagens Nyheter and Svenska Dagbladet were updated last night, and the phrase “the highest price ever” was removed from the first paragraph. The article now only states that the price is the highest in the 21 years since Nymex exchange started, which technically is true, but oil was traded before 1983, and to a higher price as this chart shows.
In the printed version of Svenska Dagbladet today there is an article with the headline “Many factors behind new record price for oil”. On the web there is a new article with the headline “Record expensive oil pressed the Asian stock markets”. Free commuter daily Metro has this as its top story today with the headline “Record high oil price”.
One of the biggest dailies in Sweden, Göteborgs-Posten, turns tabloid before year end. The death of broadsheet can be studied in several articles on Editorsweblog.org today as it reports from World Editors Forum in Istanbul. For example, only two months after its launch, the Polish tabloid Fakt became the biggest newspaper in Poland.
“The biggest single threat to broadsheets comes from the fact that readers have less time to read.”, said George Brock, Managing Editor of The Times of London.
Furthermore, “tabloids are the future for Mexican papers, says El Universal editor Raymundo Riva-Palacio.
Editorsweblog.org reports about a debate during the World Editor’s Forum. According to the article, Dean Wright, Editor-in-Chief and Vice President, MSBNC.com, and Jean-Louis Cebrián, Chief Executive Officer of PRISA Group and EL PAÍS, agreed that the newspaper “editor’s role becomes more important” in a new media environment in which news can be produced and disseminated through online means such as blogs.
Claims that oil prices in the US are higher than ever have frequently been reported in media. Problem is, it’s not true. Democrats are spinning this claim (and media report about it), but forget to use the inflation-adjusted price which was about 50 per cent higher in 1981. Spinsanity has the complete story today.
A group of PR Bloggers is organising an online PR week to be held in July. The purpose of the week is to focus on some key issues and attract attention to the emerging role of PR bloggers in developing and spreading knowledge about public relations. Often decried as a secretive profession we want to share our knowledge with everyone and encourage a better understanding of the contribution we make to our societies.
Trevor Cook, who publishes the Corporate Engagement blog from Australia, is the mastermind behind a week of PR debate being hosted by twenty PR bloggers around the globe.
I will be participating if I can get the logistics to work. I will be offline during the first part of the week.
Program: Draft as of May 26 (more info on the New PR Wiki)
MONDAY 12 JULY – PR in the Age of Participatory Journalism
Steve Rubel (Micro-Persuasion) interviewing Jay Rosen, Chair, NYU Department of Journalism, author of the Pressthink weblog (confirmed)
Trevor Cook (Corporate Engagement)
Ryan May (Minnesota Public Relations Blog)
TUESDAY 13 JULY – Corporate Blogging
Jeremy Wright (Ensight)
Trudy Schuett (WOLves) How Business, Governments and Non-profits can use blogs to communicate with the public
Roland Tanglao (Streamline)
Hans Kullin (Media Culpa)
Todd Sattersten (A Penny For…) and (800-CEO-READ Blog.)
Wayne Hurlbert (Blog Business World)
WEDNESDAY 14 JULY – Making PR Work: Creativity and Strategy
Elizabeth Albrycht (CorporatePR) – Corporate PR – Practical strategies
Alice Marshall (Technoflak) – Media relations issues – including pitching small businesses to editors
Bernard Goldbach (Irish Eyes) – Promoting client messages through blogs
Mike Manuel (Media Guerrilla) – Micro media measurement
Angelo Fernando (Hoi Polloi) – Impact of blogs on PR and Marcomms
Anthony V Parcero, (eKetchum Digital Media Group) – Developing interactive PR strategies
THURSDAY 15 JULY – Crisis Management
Jim Horton (Online PR)
Kevin Dugan (Strategic PR) – On the Martha Stewart case
Colin McKay (Canuckflack)
Steve Rubel (Micro-Persuasion) interviewing Dan Gillmor of the San Jose Mercury News and author of the forthcoming book We the Media
FRIDAY 16 JULY – The State of the PR Profession
Richard Bailey (PR Studies)
Robb Hecht (PR Machine)
Tom Murphy (PR Opinions)
Philip Young (Mediations) – Ethics in PR
