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Using intentional typos in email marketing is a lame trick

Like most people, I get a lot of unsolicited emails in my inbox. This week I noticed an unusual trick from a conference organizer who was hoping to get noticed, a trick that is one of the least classy I’ve seen in a while. This sender intentionally wrote email invitations that included spelling errors, for which they sent a second email in which they apologized for the embarrasing typo.

The first conference invitation included the word “joint” instead of joined.

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The apology came almost immediately after in an email titled “Terrible mistake”.

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Notice the “PS”. It’s not a marketing trick. But it is. I got the same made up story last year. The first email then misspelled “shores” with the less appealing “whores”.

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The follow up email that time had the title “Sincere apoligies”.

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My advice, if you are trying to trick people into reading your emails, at least have the decency to reinvent yourself. That way you run less risk of being exposed as a liar.

Posted in Marketing.

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2 Responses

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  1. Per Pettersson says

    Looks like one marketing team is out of ideas. Could be one of the most obvious techniques I’ve seen. No proof reading? Go home, your drunk. ;)

  2. Per Pettersson says

    You’re. I can’t live with these typos…



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