The hashtag #Sandy on Instagram has more than 315,000 photos, most of them uploaded during the last 24 hours during the hurricane Sandy in New York and the east coast in the USA. The vast number of images uploaded by ordinary citizens is a gold mine for news media. We have seen it before and this time it is happening again, journalists asking for permission to use photos on Instagram in their reporting.
Here are a few examples of comments on one single photo:



Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.



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