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The dramatic growth of Instagram – reaches 5 billion twice as fast as Flickr

In just a little more than two years, Instagram has gone from zero to 5 billion shared photos. The popular photo sharing app announced yesterday that it had surpassed 80 million users and 5 billion photos uploaded by its users. As a comparison, it took Flickr 4 years and 7 months to reach 5 billion photos. Instagram has reached that milestone in less than half that time.

Growth in recent months has been fuelled by the release of an Android app, which went live in April 2012.

“The combination of Android and network effects as more people use Instagram mean that we’re able to grow faster now more than ever,” Instagram creator Kevin Systrom told VentureBeat in July.

To illustrate just how fast Instagram has been growing, I made the graph below based on photo ID numbers (up to 550m, when Instagram changed how photos were identified) and official statements (4bn and 5bn).

instagram growth chart sept 2012

If you want a graph with the individual data points, click here instead.

Here are the sources for each of the data points in the graph.

http://statigr.am/viewer.php#/detail/2_3
http://statigr.am/viewer.php#/detail/5000001_581545
http://statigr.am/viewer.php#/detail/25000002_1678383
http://statigr.am/viewer.php#/detail/50000000_3090267
http://statigr.am/viewer.php#/detail/100000000_2214655
http://statigr.am/viewer.php#/detail/200000000_2273481
http://statigr.am/viewer.php#/detail/300000001_8967334
http://statigr.am/viewer.php#/detail/400000000_3849764
http://statigr.am/viewer.php#/detail/500000000_733659
http://statigr.am/viewer.php#/detail/525000000_2446096
http://statigr.am/viewer.php#/detail/550000001_5785171
http://blog.instagram.com/post/28067043504/the-instagram-community-hits-80-million-users
http://blog.instagram.com/post/30996220545/instagram-and-facebook-looking-ahead-this-is-an

For a similar graph of Flickr’s growth from zero to 5 billion photos, see this blog post.

Note: I am @kullin on Instagram if you’d like to follow me.

Posted in Statistics.

Tagged with , , .


5 Responses

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  1. Dominic says

    It’s just amazing how fast has the Instagram social network spread across the globe, surpassing Flickr twice as fast. I wonder, how that will be boosted with Facebook acquiring Instagram. With such a social networking giant behind its back, the opportunities are almost infinite.

  2. Arthur says

    Flicr is for professionals, Instagram is mainly for tha amatours I think.

Continuing the Discussion

  1. » Social media marketing su Instagram linked to this post on January 15, 2013

    […] specifico, Instagram ha superato Facebook per velocità di crescita del numero di utenti. Inoltre cresce vertiginosamente il numero di foto caricate, confermando l’alta produttività di contenuti e le potenzialità (nemmeno tanto nascoste) di […]

  2. The Age of Instagram | BSYS 1000 Business Info Systems linked to this post on October 18, 2013

    […] Figure 3 Growth of Instagram […]



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