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Has traffic to Pinterest plateaued?

There has been an incredible hype over Pinterest during the last six months or so, to the extent that many claim it is a must for business marketers. While I have no problem in seeing benefits with the site, a word of caution might be in place. The site grew extremely fast for some time, but will this growth continue or will users leave the network once they tried it a few times?

I don’t know, but take a look at the three graphs below. Although there is reason to be careful with reading too much into this statistics, it sure does look like traffic to Pinterest has stopped growing as fast as it did in early 2012, or even stopped growing at all. What do you think, are you using Pinterest as much as you did six months ago?

DoubleClick Ad Planner:

pinterest traffic graph adplanner

Google Trends:

pinterest traffic graph google trends

Alexa.com

pinterest traffic graph alexa

Posted in Statistics.

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