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Fans on a plane – KLM paints Facebook fans on a real plane

Fans on a plane - KLM Tile Yourself Do you remember how Porsche tagged one of their cars with the names of each one of their one million fans on Facebook? Well, the airline KLM is pulling a similar stunt now and I love it. With the Facebook application Tile Yourself (http://apps.facebook.com/tileyourself/) you can create a digital tile in the style of traditional Dutch Delft wall tiles by uploading a photo of yourself or any other image. You can also add a quote to the tile.

Some of these tiles are then chosen and will be painted on a real KLM plane.

Here’s my contribution (“Time flies like an arrow, fruit flies like a banana” is a quote by Groucho Marx).

A YouTube video explains the concept further:

Via Nick Burcher.

 

Posted in Business, Case Studies.

Tagged with , , .



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