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The value of a “like” on Facebook

Facebook has released some statistics about people that click on the Like button on for example media sites. Apparently people who click the Facebook Like button are more engaged, active and connected than the average Facebook user. The average “liker” has 2.4x the amount of friends than that of a typical Facebook user. They are also more interested in exploring content they discover on Facebook — they click on 5.3x more links to external sites than the typical Facebook user.

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Posted in Statistics.

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3 Responses

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  1. RSA Course says

    I agree that the “like” button has good value but there are definitely over “likers”

  2. Donald Brownlie Fleming says

    Hey same here though I think the LIKE button is over used by many that does not really understand what it is really all about. I commend you for coming up with a great article. I am a philanthropist and a person with lots of ideas, perhaps when you have time, you can LIKE me too at my account:
    http://www.facebook.com/donaldbrownliefleming

Continuing the Discussion

  1. How much is a 'like' really worth? | The Cloud and Compass - a digital creative agency linked to this post on September 8, 2011

    […] People who ‘like’ articles view 5.3 more external sites than those who don’t […]



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