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Findings from the Social Media and Online PR Report 2010

According to the Social Media and Online PR Report 2010 by Econsultancy and Bigmouthmedia, 95% of surveyed companies (mainly in the UK) have been involved in social media. But only 18% say they are heavily involved. 40% have experimented with social media but not done much.

econsultancy-Social Media and Online PR Report 2010

The most common PR activities in social media are online traditional media relations (62%), press release posting sites and wire services (56%) adn blog relations (45%).

Social Media and Online PR Report 2010

Other findings include:

  • Twitter, Facebook and YouTube are the most widely used external websites/services.
  • When asked how organisations are using Facebook, more than two thirds of companies (67%) are using Facebook as a marketing channel.
  • Around a quarter of company respondents (26%) said their most senior managers were “very interested indeed” in social media, compared to 19% who said there was “very little interest”.
  • Social network profile creation and management is still the most widely used social media tactic, although the proportion of companies who do this has decreased from 65% last year to 56% this year.
  • Direct traffic (72%) is still regarded as the most important metric for assessing social media activity. Almost three-quarters of respondents say this is one of the three most important metrics they use.
  • 45% of responding companies don’t have any policies or guidelines for the use of social media.

A sample report can be found here.

Posted in Statistics.

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Continuing the Discussion

  1. Social Media Investment Expected to Soar | Social Tribes linked to this post on January 3, 2011

    […] Other findings include: […]

  2. BLOG POST 4: Public Relations and the online environment | sammiecrowe linked to this post on November 13, 2013

    […]  The reign of digital platforms in modern communication and the consumption of goods, services and content online has prompted a shift in the relationship between PR agencies and journalists. The evolution of social media and the proliferation of digital devices has presented a revised, more cost effective and wider reaching medium for the publication of press releases, business models, current affair stories as well as the marketing and advertising of brands and services. Hence, this has forced businesses worldwide to reevaluate current approaches to commercial interaction and to adapt and diversify to the increasing popularity of digital platforms (Buresti, 2013). The following graph displays the popularity of particular online PR strategies, the results from a 2010 Econsultancy Social Media and Online PR report. (Kullin, 2010) […]

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