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Top 20 Swedish brands on Twitter

Last weekend I decided to take a deeper look at my list of Swedish brands and businesses on Twitter and see which companies have the most followers. After publishing the list on my Swedish blog “Sociala Medier”, I got some feedback from companies that weren’t on the list. Although this list may still not include every corporate Twitter account in Sweden, here is a pretty good list of the top 20 Swedish businesses on Twitter, based on the number of followers.

1. Spotify – 36020
2. Stardoll – 32252
3. H&M; – 28583
4. Adland – 14551
5. Acne – 5963
6. Ericsson Labs – 4616
7. The Duffy Agency – 4518
8. Propellerhead Software – 3071
9. SJ AB – 2745
10. Sony Ericsson DW – 2719
11. SAS – 2676
12. Ericsson – 2614
13. H&M News – 2309
14. Twingly – 2281
15. Ishotellet Jukkasjärvi – 1940
16. Pacemaker – 1583
17. SAS Group – 1495
18. SF BIO – 1492
19. Piratförlaget – 1478
20. Saltå Kvarn – 1396

Among the top three, H&M; is the account that has the fastest growth in followers, with on average 113 new followers per day during the last 3 months (according to TwitterCounter). Spotify gets 83 and Stardoll 85 new followers per day.

Footnote: Number of followers calculated on March 13, 2010. Follow me on Twitter at @kullin.

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