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Growth in Fortune 500 corporate blogs

A new study (pdf) by the Society for New Communications Research (SNCR) has found that the percentage of Fortune 500 companies that have public-facing corporate blogs have increased. Now 81 (16%) of the corporations listed on the 2008 Fortune 500 have a corporate blog which has been updated with a new post in the past 12 months. Three of the top five corporations (Wal-Mart, Chevron and General Motors) have blogs while Exxon/Mobil and Conoco Philips do not.

This is up from 14.8% of Fortune 500 companies found in a study (see below) by Burson-Marsteller (where I work) a year ago. But it still a significantly lower percentage than the Inc. 500 (the fastest-growing, private companies in the US), of which 39% have external blogs.

The industry with most blogging corporations was “Computer Software, Peripherals, Office Equipment” with 8 companies followed by Telecommunications (5) and Food Production, Services and Drug Stores (5). The study also showed that the adoption was greater among the largest companies, 38% among the top 100, compared to 10% among 400-500.

Mere than 90% of the Fortune 500 blogs take comments, have RSS feeds and
take subscriptions and 23 companies (28%) linked to a corporate Twitter account.

Data was compiled in March 2009.

Figures from the B-M 2008 study can be found here:

The Fortune 500 Blogging Indexhttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=fortuneblogwhitepaper-1214292271795886-9&stripped_title=the-fortune-500-blogging-index

More corporation on the Fortune 500 are blogging than among the largest Nordic listed companies. A study I did with my colleagues last fall showed that only 9.1% of the corporations on the Large Cap list (the largest listed companies in Sweden, Norway, Denmark and Finland) had external corporate blogs. White paper here (pdf).

Corporate blogging among Nordic listed corporationshttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=nordic-large-cap-blogging-4-1227082244290388-9&stripped_title=corporate-blogging-among-nordic-listed-corporations-presentation
View more presentations from Hans Kullin.

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Continuing the Discussion

  1. How to get executive buy-in for social media | Sword and the Script linked to this post on March 16, 2012

    […] A 2008 study by found just 16 percent of Fortune 500 companies have corporate […]



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