Aftonbladet to launch Facebook-like community

The Swedish tabloid Aftonbladet is about to launch a new community on its website, reports Dagens Media. Readers will get their own Facebook-like profile pages where all activities will be visible. In the future, profile pages will for example contain users’ comments to articles (Aftonbladet.se does not currently allow comments to articles, but does show links to blog posts). According to Andreas Aspegren who is responsible for the project, the profile pages will include a guestbook, a messaging feature and a photo album.

Advertisers will be offered the possibility to purchase targeted ads on user pages. Due to recent security issues (Aftonbladet was the victim of a hacker attack recently) the community has been delayed. A possible launch date is within the coming two months.

Aftonbladet is also working on a new advertising model in which revenue would be shared with bloggers, like the free daily Metro already does.

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More trust in business than in government says Trust Barometer

The international PR agency Edelman today released their ninth Trust Barometer which showed that the respondents (3,100 representatives of the “opinion elite” – college-educated, wealthy, well-informed individuals in 18 countries) have more trust in business than in government, in 14 out of those 18 countries.

“Global companies headquartered in Sweden, Germany, and Canada are the most trusted; companies headquartered in China, Mexico, and Russia are on the bottom of the list”, the press release says.

The entire study will be presented at the World Economic Forum that opens on Wednesday in Davos. Another interesting finding is that “a person like myself” is the most trusted source for information (58% trust “me”, slightly above financial/industry analysts at 57%, academics at 56% and healthcare specialists at 55%). Respondents also have more trust in a regular emplyoee than in the company CEO.

If you bear with me for a few more days I will give you the views of Swedish bloggers on the same topic. In my BlogSweden3/BloggSverige3 survey of 1,000 Swedish blog readers I also asked who they trust most as a spokesperson for a company. I am soon done with the report, so stay tuned.

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TV show the most popular podcast in Norway

The tv show “Norges Herligste” (Norway’s Loveliest?) has become the most popular podcast in Norway with about 90,000 downloads to date. That makes it the most popular podcast right now, according to Itunes.

In the show, two brothers, Bård and Vegard Ylvisåker, travels around the country and interviews odd and interesting people. From what I can tell, this is a format that was first launched in Sweden when Fredrik & Filip did a show called “100 höjdare”, a format later sold to some 6 or 7 countries.

Via Vassa Eggen.

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Robert Scoble joins FastCompany.TV

Media company Mansueto Ventures which publishes Inc.com and Fast Company, today announced the launch of FastCompany.TV, “a new online video network featuring coverage of bleeding edge technology trends, interviews with leading executives and business people, reviews of the latest technology products, and lifestyle programming”. One of the world’s most famous bloggers, Robert Scoble, joins FastCompany.TV as Managing Director of the site, which is to be launched in March.

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Motivations why people use social networks

“Fear drives managers to ban social media at work” writes Ragan.com. A poll of 424 professional communicators from around the globe showed that the number one reason to block social media sites was fear that these sites will impact productivity [negatively]. Security concerns ranked second and bandwidth concern ranked third among the reasons.

“Of those not allowed to use social media at work, 65 percent said their managers block access to sites like YouTube, Facebook and Flickr because they’re afraid employee productivity will suffer.”

– Most people are not going to abuse the privilege of using these sites, says Shel Holtz, one of my favourite podcasters.

I would like to agree with Shel, first because there are reasons to use social media that can have a positive impact on your job, and second because the line between work and spare time is becoming more and more blurry. As my Swedish readers will know, I have just conducted my own poll of 1,000 Swedish blog readers and I thought that this would be a good opportunity to give you a sneak preview of one of the survey questions.

When I asked 747 bloggers about the reasons why they are members of one or more social networks, the main reason was to “stay in touch with friends”. But several of the motivations are clearly work or career related:

* 61.6 said “as a way to stay in touch with former colleagues, classmates or suchlike”
* 54.1% said “to use as a common channel in which to communicate with friends/colleagues”
* 31.3% said “to network”
* 18.7% said “to connect with others in my profession”

Also, 43.0% said a reason was “to use technical features like sharing photos and such”, which could of course be both a private and work-related activity.

Blocking social media sites may not be an entirely good idea. There will always be people who abuse trust and would spend plenty of time on social media sites with non-work related activities, but I believe the benefits outweigh the risks in the long run.

Footnote: Stay tuned for the results of the BlogSweden 3/BloggSverige 3 survey.

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