The tv show “Norges Herligste” (Norway’s Loveliest?) has become the most popular podcast in Norway with about 90,000 downloads to date. That makes it the most popular podcast right now, according to Itunes.
In the show, two brothers, Bård and Vegard Ylvisåker, travels around the country and interviews odd and interesting people. From what I can tell, this is a format that was first launched in Sweden when Fredrik & Filip did a show called “100 höjdare”, a format later sold to some 6 or 7 countries.
Via Vassa Eggen.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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