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Estonia opens embassy in Second Life

Perhaps you think that Second Life is yesterday’s news, but it’s not. It’s actually the news of Dec 4, because that’s when Estonia launched their embassy in Second Life. Sweden opened the Second House of Sweden in Second Life in May 2007.

“We expect people interested in Estonia, as well as people interested in foreign relations and foreign policy, to participate in events at the embassy,” said Secretary General of the Foreign Ministry, Matti Maasikas who also claims that more countries are planning to follow the same route.

Estonia Embassy

Interestingly, in relation to the debate that PR firms supposedly don’t know how to handle social media, the project is being implemented by PR firm Hill & Knowlton.

Via Olle Wästberg’s newsletter.

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