How to visualize your Google results in a brand cloud
Search engines increasingly play a vital role in how brands are perceived. A study in 2005 showed that 40%, or twenty of Britain’s top fifty grocery brands had negative commentary amongst the top ten results on their Google search page. For some the negative comment is the number one result. This week, Media Orchard wrote about a simple way of illustrating "the impression a brand's Google results are making on potential customers (or investors, or employees)".
By taking all the words in the first three pages of the search results for a brand, and add them into TagCrowd, Scott at Media Orchard got several "brand clouds", this one below is for IKEA.
Here are the results for H&M. Not quite as flattering as for IKEA. Common themes are children, child labour and cotton. TagCrowd doesn't work very well in Swedish, but there is a stop list of Swedish words that can filter out unwanted words.
agenda alla anv arbeta bakom barn barnarbete bomull butiker cavalli clothing der efter ekonominyheterna fr framg fyndbutik hemligheten hennes hos kavaj kl kvar llen marimekko mauritz milit mode ndagskv nder nds nster nu ny nya plockad plockas plockats program rets roberto rowells samarbetar skolor stl stora svt unicef uppger women
created at TagCrowd.com
Tags: ikea, tag clouds, google, hm, barnarbete, taggar, ikea. Ping.
