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Aftonbladet sees 12% increase in blog links after linking to bloggers

The Swedish tabloid Aftonbladet started to show blog links via its own blog portal Bloggportalen.se on October 23, 2007. I noted on that day, that we should “prepare to see a major increase in blog links to Aftonbladet.se the coming weeks”. The reason being of course that bloggers would be more encouraged to link to a high trafficked site that could possibly send them large amounts of new visitors. So was I right?

Well, on the launch day (at 11.45 PM to be precise), Technorati had registered 61,853 blog reactions to Aftonbladet.se. Today, a little more than a month later, there are 69,219 blog reactions (at 9.38 PM), which is an increase with 12%, in just one month. And I may be wrong here, but I believe that Technorati track links during the last six months which means that links that are older than six months do not count any longer (please correct me if I got this backwards). If that is the case, the increase cannot simply be due to a stretched measurement period, but something else is at play. I would not be surprised if the blog linking stategy has paid off already.

If I had had half a brain, I would also have scribbled down the number of incoming blog links to Expressen on Oct 23, so that we could compare, but unfortunately I didn’t.

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Posted in Blogging, Media & Journalism.

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