Search engines increasingly play a vital role in how brands are perceived. A study in 2005 showed that 40%, or twenty of Britain’s top fifty grocery brands had negative commentary amongst the top ten results on their Google search page. For some the negative comment is the number one result. This week, Media Orchard wrote about a simple way of illustrating “the impression a brand’s Google results are making on potential customers (or investors, or employees)”.
By taking all the words in the first three pages of the search results for a brand, and add them into TagCrowd, Scott at Media Orchard got several “brand clouds”, this one below is for IKEA.
Here are the results for H&M.; Not quite as flattering as for IKEA. Common themes are children, child labour and cotton. TagCrowd doesn’t work very well in Swedish, but there is a stop list of Swedish words that can filter out unwanted words.
Tags: ikea, tag clouds, google, hm, barnarbete, taggar, ikea. Ping.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.