IBM will present a somewhat gloomy report later today about the effects of new media on old media. The report “Navigating the Media Divide” predicts that MSM might lose billions of dollars if they don’t adapt to the changing landscape quickly enough. The Australian has the story.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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