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Lufthansa to sponsor Washington Post’s blog ad network

In January, Washington Post invited local D.C. bloggers to participate in a blog advertising network where the Post would share revenues with bloggers from ads sold by the paper’s sales staff. Now Mediapost reports that Lufthansa has signed up as a sponsor of the travel category and Lufthansa’s ads will run on all 100 travel blogs in the network. This makes the airline the first advertiser to sponsor an entire vertical category.

Posted in Blogging, Media & Journalism.

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