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PR executives don’t monitor blogs

One in two PR executives are not doing their job properly. A survey of more than 1100 PR executives from agencies and corporations in the US and UK reveal that 49% of respondents don’t even monitor blogs. Furthermore it says that:

“63% have not adapted their communications strategy to include proactive outreach to blogs, message boards, and other forms of digital mediums.”

Blogs are fairly easy to monitor and there are a number of free tools available. Next things to watch are wikis, social networking sites, Second Life, YouTube etc that need to be on PR executives’ radar.

Posted in Blogging, PR.

Tagged with , , , , .



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