One in two PR executives are not doing their job properly. A survey of more than 1100 PR executives from agencies and corporations in the US and UK reveal that 49% of respondents don’t even monitor blogs. Furthermore it says that:
“63% have not adapted their communications strategy to include proactive outreach to blogs, message boards, and other forms of digital mediums.”
Blogs are fairly easy to monitor and there are a number of free tools available. Next things to watch are wikis, social networking sites, Second Life, YouTube etc that need to be on PR executives’ radar.