Mark Kingdon has a set of good tips for corporate bloggers.
- Designate an editor.
- Don’t be too precious about it, but do have a purpose.
- Content is king.
- Develop a content engine.
- Have an editorial policy.
- Experiment, learn, and evolve.
- Make it a core part of your marketing strategy.
- Be patient and watch your audience grow.
Tag: corporate blogging.
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.



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