Mark Kingdon has a set of good tips for corporate bloggers.
– Designate an editor.
– Don’t be too precious about it, but do have a purpose.
– Content is king.
– Develop a content engine.
– Have an editorial policy.
– Experiment, learn, and evolve.
– Make it a core part of your marketing strategy.
– Be patient and watch your audience grow.
Tag: corporate blogging.