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Carr on corporate blogs

Nicholas “IT doesn’t matter” Carr gives his seven tips for corporate blogging.

- Don’t do it. If you have no compelling business reason to get involved in the blogosphere, then don’t.

- Use blogs to advance your business interests.

- Stick to your goals.

- Choose your bloggers wisely.

- Assign blogging buddies.

- Be wary of allowing comments.

- Call in the lawyers.

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