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300,000 new Swedish bloggers in one day

Sweden’s leading online community Lunarstorm today launches a redesign of its member diaries. Lunarstorm is the largest web site in the Nordic countries with more than one billion page views per month. It has 1.2 million active members, including 90 percent of Sweden’s high school students. Members are able to publish texts on personal online diaries and today the diaries are enhanced with new blog-like features. They are also renamed blogs, which means that the Swedish blogosphere (previously predicted to have about 25,000+ bloggers) got 300,000 new bloggers.

McDonald’s is sponsoring the new blog feature according to Resumé.

Update: Urban is not convinced. The blogs are locked inside the Lunarstorm community and are not equipped with RSS feeds.

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