Two Swedish Eyes on Media and Public Relations
I think I’ve finally managed to put up my Audioscrobbler feed at the bottom of the right column of this page. What it means? That you can see the latest tunes I’ve played on my computer (at home), thanks to a feature called RSS Digest.
Thanks to Jim for the tip.
PR 101: Timing is crucial in PR. Norwegian journalist Åsne Seierstad had planned a PR tour in the US to launch her new Bagdad book “A Hundred and One Days”. The highlights of the two week long press trip were two interviews with leading tv channels CNN and CNBS, but when she got there, the Pope died and both channels bumped her out of the show to make room for other stories. Partly, as a result, only 20 people showed up at her book signing in Park Avenue, in the middle of Manhattan.
Feminist debater and journalist Maria-Pia Boëthius is planning an independent and anti-patriarchal weekly publication called Basta, signalling that “it’s enough”. According to Journalisten the project will start out as a blog of some sort to develop into a “dead tree” publication over time.
Don’t miss Per Andersson in today’s Expressen about the blogosphere. Über-blogger Erik Stattin is interviewed.
A collection of Swedish podcasts can be found at Podcasting.se.
You can learn a great deal from just analyzing data. This new Trend Tool from BlogPulse that I wrote about earlier this week is really fun. For example, did you know that shopping is discussed much more frequently in the blogosphere on Saturdays and Sundays than the rest of the week?
So what can you do with this information? Well, the fact that people shop more on weekends is probably not news. But say that you complement your current marketing strategy with an online campaign targeted to bloggers and run it on weekends when people are in a shopping mood. You can advertise via Google AdWords and pause your campaign from Monday to Thursday to reactivate it again on Friday. That way there is a higher chance that your ads deliver leads than during the rest of the week. Maybe, I don’t know if it works. Main point is that by running a simple search you can find different patterns in consumer behaviour.
If we add another parameter, a search for the word “sell” the graph is close to inverted. Bloggers discuss selling less on weekends than the rest of the week. Why is that? Maybe we buy stuff on Saturday, get disappointed and want to sell it on Monday (kidding).
